HUNTSVILLE, Ala., March 7, 2008 – Inergi, a design company with a unique integrated offering for marketing and product development for concept-to-marketplace needs, announced today that its client, AirDale Systems, earned a Crystal Egg award for its new product at the International Poultry Expo / International Feed Expo at Atlanta held January 23-25, 2008. The AirDale AD 100, a new pneumatic vent machine premiered at the show by AirDale Systems, effectively manages ventilation in poultry houses. Inergi worked with AirDale Systems to provide product development, exhibit booth design, and all marketing materials for the new innovative system.
The product came about as a result of exasperated farmers forced to constantly repair their failure-prone screw-and-winch-based vent systems. Dale Beauchamp, founder of AirDale Systems, Inc., decided to create a better system that provided reliable ventilation. With fewer moving parts than other less dependable venting products, lower maintenance, simple installation, and variable control of vents, the AirDale AD 100 now offers 24/7 reliability and fail-safe operation due to its use of compressed airpower. According to one pleased AirDale customer, “It works just like the sun coming up every morning.” The AirDale AD 100 is proving to be even more valuable as mounting evidence suggests that accurate control of poultry house ventilation has tremendous positive effects on growth rates and bird health.
Inergi product development was instrumental not only in developing Beauchamp’s ideas, but in assisting him in identifying features that could be added and improved. The Inergi Exhibit group designed the AirDale booth and created all signage for the exhibit. Inergi marketing was responsible for developing 100 percent of the marketing materials for the product, including collateral, branding, logo, and web site creation. Greg Sollie, president and CEO of Inergi said, “We appreciated this opportunity AirDale Systems has given us to demonstrate the wide variety of talent and capabilities we have at Inergi to produce concept-to-marketplace success for our clients.“ Dale Beauchamp, founder of AirDale Systems, Inc., added, “I have the greatest respect for Inergi and its creative, innovative teams of experts. By choosing Inergi, I was able to see my new concept go from a dream to a reality.”
AirDale Systems received the Expo’s Crystal Egg award for its print advertising and an honorable mention for its press release for the AirDale AD 100, both of which were Inergi-generated. The award recognizes excellence in production and distribution of marketing materials designed to promote an exhibitor’s participation. The award is based on overall effectiveness, such as design, communications content, and achievement of predetermined sales or marketing goals.
AirDale Systems is a manufacturer of productivity solutions for farmers located in Huntsville, Ala. Now in its second year of operation, AirDale has established a sales team and a distributor network and are growing sales daily. AirDale Systems, Inc. has the following products in production: AD100, The Single Cylinder Pneumatic Vent Machine with Variable Speed Control, and AirDale T-Machine Pneumatic Tunnel Inlet Actuator with variable speed control
With its roots in the high tech environment of Huntsville, Ala., Inergi was formed in 1998 with a valuable variety of proven ability and experience in exhibit design, model making, rapid prototyping, and product design. With a rich mix of entrepreneurial spirit and professional talent, the company has thrived in it’s current home in the historic 1920’s-era Martin Industries building in the heart of the city. Today, commercial, industrial, and military clients seek out Inergi as a strategic partner. Inergi offers a complete set of services to satisfy the full range of concept-to-marketplace needs that includes design and development of products, marketing and graphic design, as well as trade show and museum exhibit design. Led by President and CEO Greg Sollie, Inergi is experiencing an exciting period of unprecedented growth.