Inergi Design Services

Any device that can defend against cyber attacks is a valuable asset in today’s market. That’s why Arxceo sought to develop an innovative product that could do more than just detect intrusions − they wanted to prevent them altogether.

The Concept

Arxceo sought to develop an innovative product that could not only detect cyber attacks, but prevent them altogether. The new company also wanted a dynamic brand strategy that would make it stand out from the established competition and a show-stopper exhibit booth to debut the new product. They knew Inergi could do it all with uniformity and precision.

The Problem

Despite their unique-to-the-market concept, Arxceo lacked the expertise to address remaining needs. That’s why they turned to Inergi, where experience is abundant. Many engineers in the group have been working together developing high performance electronic devices for almost two decades. Branding and exhibit design are proven Inergi art forms.

The Target

Small to mid-sized businesses

The Challenge

Chandler Hall of Arxceo summed up the challenge for Inergi:

“The Arxceo Ally ip 100 needed to be a small product that made a big statement.”

Inergi engineers knew the device had to be ultra sensitive to the irregularities produced by pre-attack cyber reconnaissance. As always, the device also had to focus on the needs of users − have the right feel to the hand and be small enough to sit on the desktop or carry in luggage. The branding effort had the vital job of giving the device a personality that made it “cool” technology that would position it as something powerful, but different.

The Solution

Designers planned a smooth, arched surface for comfort and an enclosure that fit closely over the device to keep it smaller than an office stapler. Inergi added the bonus benefits of easy assembly and packaging by keeping the design simple and clean. Rapid prototyping and quantity prototyping capabilities served as key go-to-market assets for Arxceo, ensuring the production parts for Arxceo were ready on time and according to engineering’s specifications.

Marketing efforts created a brand with a logo and color palette that fit the “new guy” image of the young company. Rather than trying to out-do the established players, Inergi moved out of the box with a bristly porcupine logo − a creature that doesn’t need size to intimidate predators. A bright orange and blue color palette, uniformly extending from product design to a traffic-stopping exhibit that earned Best of Show to employees’ exhibit floor clothing, contrasted positively with the muted colors of competitors.

The Result

The Ally ip 100 has the power to serve as a vital ally for users in maintaining secure, portable networking, yet a playful and energetic branding that users enjoy. Priced within the reach of small to mid-sized businesses, the device offers the functionality of more expensive products. Customers can now add this higher-end, behavior-based protection throughout networks without replacing existing security investments. And customers like using it because of its size, feel, and especially its snappy color and “personality” given to it by Inergi branders. Hall said of Inergi’s development, “Your design gave it the cool factor our product needed.”

Our Work - Case Study

Arxceo Ally ip 100